YouTube is a great way to draw an audience onto your website. You can distribute videos on YouTube and encourage your viewers to connect to your brand website, then you can have your viewers subscribe to content, emails, merchandise, etc.
Thus your viewers are now your website subscribers and this is more helpful to you as a brand rather than relying exclusively on YouTube. Every person who has a big following on YouTube should have a website with multiple functions as well.
By not having a website for your YouTube channel or brand, you are going to be reducing the amount of revenue you can generate. Your website is almost like a house, it can gain value as you gain more website traffic and sales (consider this).
The same goes for other social media networks and channels, you should be drawing attention from these outlets and then converting those people towards your website to sign-up for whatever programs or subscriptions you might have available.
There are thousands of YouTubers who don’t have a website and they don’t realize the draw of a website outside of sales potential, you should be ranking for your own keywords and other keywords that are related, other people might be capitalizing on YOUR brand.
How you can make money from YouTube viewers on your website:
- Offer merchandise or items from your online store
- Give advertising space to other brands that appeal to your audience
- Offer a monthly subscription service with private videos and chat hosted on your website
- Stream exclusive content from the website for other brands and sponsors
You can keep track of your website analytics to further use the data to sell advertising space on your website and videos. A website is valuable for brands and is a way to multiple your revenue.
Many YouTuber brands are unaware of the benefits of a website but once they find out, they usually grumble at the fact they lost so much potential revenue. Plus, you might have to address other brands that might have made commercial gains from your intellectual property, you might have been aware at the time and now you know.
Imagine how many lawyers are dedicated to helping YouTubers with their intellectual property? Probably a large number, especially with trademark and copyright infringement.
Other than YouTube, you should be trying to convert viewers from other social media channels onto your website. You want to maximize your sales by using your website, people can make payments directly to your bank account by using your website instead of another 3rd party program/application/website.
My name is Greg and I have 20 years of experience in creating and managing websites. I have 6+ million views collectively on social media platforms like Quora, Facebook, LinkedIn, and Instagram. Contact me to get your website optimized for search engines.
