A Google Business Profile can be one of the first things a local customer sees. The website provides room for the deeper information that a profile cannot hold: detailed service pages, process information, FAQs, examples and broader context.
Keep the core information consistent
Business name, phone number, website and other important details should not conflict across the two.
Use the website for depth
A profile can summarize services, but a dedicated service page can answer far more of the questions a customer may have before contacting the business.
Connect local intent to the right page
When someone is looking for a specific service, sending them to a relevant service page is often more useful than sending everyone to the homepage.
Keep both current
If services, hours, phone numbers or the business website change, review the local profile and site so customers do not encounter conflicting information.
For a Long Island business, the profile and website should feel like two parts of the same business presence, not two separate versions of the company.GET WEBSITE HELP →